About Us

About Old Fashioned Luxury

Handmade Watch Accessories for the Modern Collector

Old Fashioned Luxury (OFL) creates handcrafted, premium watch accessories designed for collectors who demand the highest standard of protection, craftsmanship, and timeless elegance. From luxury watch rolls to bespoke leather watch cases, every OFL product blends traditional artisanal techniques with modern functionality, crafted for those who value detail as much as design.

Our Story — Born from a Passion for Timepieces

OFL was founded by two brothers, Lard and Kjell, whose fascination for fine watches naturally evolved into a dedication to crafting the accessories that protect them. As watch enthusiasts themselves, they noticed a gap in the market: products that were either mass-produced or lacked the luxury feel premium watches deserve.

Their mission became clear:
Create handmade leather watch accessories that elevate the experience of owning a watch and preserve it for generations.

Today, OFL collaborates with a small group of master artisans in Turkey, known for their precision work and expertise in luxury leathercraft. Every product is made by hand, ensuring consistent quality, character, and exclusivity.

Our Philosophy, Luxury That Lasts a Lifetime

In a world that increasingly prioritizes fast and cheap production, OFL stands for craftsmanship, durability, and authenticity.
Our guiding principles:

• Quality over quantity

• Handcrafted over mass-produced

• Timeless over trendy

Your watches deserve more than a generic storage solution. They deserve a luxury watch case or leather watch roll that protects them during travel, storage, and display, crafted with the same level of care as the watch itself.

We carefully select full-grain and premium leathers, each with unique textures and natural character, ensuring every OFL item becomes a meaningful piece in your collection.

Handcrafted Excellence, No Two Pieces Are the Same

Each OFL product is made entirely by hand by skilled artisans. No machines. No shortcuts.
This handcrafted process ensures:

• Perfect fit and structure for safe watch travel

• Durable stitching and premium materials

• A unique texture and patina that forms over time

• Limited production, high exclusivity

From travel watch cases to 3-slot watch rolls and handmade watch pouches, our collection is designed for collectors who value true craftsmanship over mass-market alternatives.

Crafted for Collectors, Designed with Purpose

Our designs are shaped by the needs of watch owners worldwide. Based on deep research into user intent, product trends, and collector behavior, OFL focuses on the accessories that matter most:

• Luxury leather watch rolls for safe travel

• Handcrafted watch cases for home storage

• Premium watch pouches for everyday protection

These categories reflect the most searched-for luxury terms in both the US/UK (“watch roll”, “travel watch case”, “leather watch case”) and NL/DE (“luxe horlogedoos”, “Uhrenrolle”, “Uhrenetui Leder”).

We build what collectors look for, and elevate it to a higher standard.

Exceptional Service, A Personal Luxury Experience

Buying a luxury watch accessory is more than a purchase, it’s an emotional investment.
That’s why OFL provides:

• Personal assistance and expert advice

• Fast worldwide shipping

• Secure, premium packaging

• A customer-first experience from order to delivery

Every customer becomes part of the OFL family, and we ensure your experience reflects the same luxury as the product itself.

Meet the Team

Old Fashioned Luxury is led by founders Lard and Kjell, supported by a passionate team of designers, leather artisans, and luxury specialists.
Based in the Netherlands with artisanal production in Turkey, OFL bridges European design with traditional craftsmanship, creating accessories worthy of the world’s finest watches.

Join the OFL Family

OFL is more than a brand. It is a community of watch enthusiasts, collectors, and artisans connected by a shared love for timeless craftsmanship.

When you purchase an OFL product, you are not just buying an accessory,
you are investing in a piece of handmade luxury that tells a story.

Welcome to Old Fashioned Luxury.
Where tradition meets modern refinement.